7 Tips to Maximize the Benefits of Your Hotel Reservation System

To give your customers the possibility of making direct reservations, online reservation systems are there for you! Integrated into your website, they are a real plus for improving the occupancy rates of your establishment. But then, how do they work? What tricks allow you to maximize the potential of your booking tool? We tell you everything!

What is a hotel booking tool?

The hotel reservation system is a tool that allows the customer to book a room directly via your website. The software is integrated into your website, giving the traveler the possibility of discovering your different rooms, choosing their dates, viewing the rates, and making the reservation and payment in a few clicks. With these systems, the customer no longer needs to go through travel agencies or OTAs to choose a room in your hotel. A precious time saver for you, as for him, and greater freedom of organization for your establishment, because reservations are made in a completely automated way!

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7 tips to take advantage of all the advantages of your reservation system

Choose a software that integrates perfectly with your website

Your reservation system must integrate well with your website. Its interface must be customizable, the graphic charter and ergonomics must match your website: to convey your brand image to perfection, it is fundamental!

To enjoy all the benefits of your reservation system, make sure you can customize its user interface. You must ensure that the tool is easily usable by your customers, that the entire booking process can be done in a few minutes: to maximize booking rates, this is a key point!

Automate the sending of confirmation emails

Your hotel reservation system supports you in order to facilitate and improve customer reception. Make sure you can use it to automate the sending of a personalized confirmation email when a customer makes a reservation. This first contact will allow you to quickly create a bond with him!

But that's not all: for greater efficiency, your reservation system must also be able to support your marketing campaigns, in particular thanks to deeplinks, redirecting directly to a specific promotion or period. In order to improve your occupancy rate by offering last-minute booking offers, up-selling or cross-selling, for example, these marketing emails can be valuable allies.

Connect your booking system to your PMS

Many hotels have a hotel reservation system separate from their management system. If this is your case, make sure that the two tools can be perfectly connected: the daily organization will be greatly facilitated, and you will have a clear and global vision of your activity as a whole.

When the integration and synchronization is done, you can automate many tasks because data is transmitted continuously and automatically between the two systems.

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Connect it to your channel manager

The channel manager is the tool that allows you to control the different distribution channels you use. So, when a customer does not book directly through your booking tool, but goes through OTAs or another channel, this information appears in your channel manager.

For you to be truly effective, your hotel reservation system must be integrated with your channel manager. The integration will then allow you to avoid double bookings of the same room. You'll also have an overview of your reservations across all channels, and have up-to-date information on room rates and availability.

Communicate on your reservation system

For your customers to actually use your online reservation system, you must communicate about it. Travelers must be informed of this possibility of reservation! On your various communication channels, on social networks, do not hesitate to highlight your tool. Promote it, by creating posts on social media that directly contain the link to the reservation system: the customer must be able to discover it in one click, and be tempted to book a room with you in a few minutes!

At the reception, do not hesitate to talk about your tool. Customers, if they have not already used this system to book, will be able to do so for their next stays.

Highlight the opinions of your customers

In order to optimize the efficiency of your hotel reservation system, use the opinions, comments and feedback of your customers. Place them directly on your website, and make them visible when the customer arrives on the booking tool. Thanks to these opinions, you encourage the use of your reservation system, and take care of your reputation. To have many opinions, no secret: you must encourage your customers to leave you their feedback on social networks and on OTAs. Also respond politely to all your customers who make complaints: do not leave negative reviews hanging, but try to find a solution!

Make sure your booking tool can be used from any medium

Customers should be able to make their reservations from anywhere in the world. They should not need to be in front of a computer to choose their room. To maximize bookings, make sure your system is accessible from smartphones. In such a competitive sector, no obstacles should interfere with your client's booking process.

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